Champions of style

As the clothes help athletes to earn millions decades later after their victories. Today, when a consumer demand reduce an economic crisis — on the one hand and a trend on reasonable consumption — with another, sports brands should involve all possible ways of involvement of buyers. And not the last role among such ways is played by popular athletes and their accounts in social networks. As fashionable firms earn money on world champions even in years after the end of their career — understood periodical e-edition "Lenta.ru". Everything difficult Athletes — not movie stars. "Century" of their popularity...