The Belarusian producer Open joint-stock company "Molochnyye gorki" brought to the market new sour-milk BODUNETs drink

Task: to find a nonsaturated or new niche in the dense and competitive market dairy products. Decision: interesting sour-milk product. "Pitkost", simple and clear structure as key values of drink were added with taste of a pickle and fennel. TsA: 25-45 years, have the average income and the saturated schedule. They in a trend, are young, vigorous and greedy enjoy life to the full, seeking to fill every day with bright paints. Appreciate mobility and convenience as constantly are in movement. Making a start from it, visual and text components were created. Naming: in the name "BODUNETs" rate...