"The father of modern marketing" Kotler Philip will act on Synergy Marketing Forum

On August 29 within SynergyMarketingForum the well-known marketing expert, professor Northwest university and the author of the world famous theory of 4P Kotler Philip will act. In the performance the speaker will share expert opinion of rather developed economic situation in the world, and also will tell about how marketing approaches changed, consumer behavior and the market in connection with the current crisis. "I foretell that this period of deprivations and alarms will lead to emergence of new consumer views and behavior which will change the nature of today's capitalism. Citizens at last...