The former president of Sony Interactive Entertainment, Inc joined to companies, advancing intra game advertizing

The former president and the executive director of Sony Interactive Entertainment, Inc Andrew Khaus joined advisory department of Bidstack. This company is engaged in advance of intra game advertizing. Bidstack have own SDK which developers can easily integrate into the games on any cursors. Advertizing is shown in game on habitual places like banners of a match of FIFA, flags during rally or ordinary posters in the city. SDK allows even to trace a certain reaction of players to this integrated advertizing. The head of Bidstack Dreyper James noted that experience Andrew Khaus...