To Yaroslavl Region unique approach to work with investors is realized: besides privileges of territories of advancing developments (TORAHS), business receives "box" investment decisions.
three territories of advancing social and economic developments (TORAHS) in the monoprofile cities — Tutayev, Gavrilov-Yame and Rostove* appearedFor the last year to Yaroslavl Region as one of key mechanisms of support of developments economy. Assignment at once to three cities of the status of TORAHS for short term — a positive signal for businesses, investment projects interested in realization in the region territory. Thus there is a clear understanding that the status of TORAHS in itself not panacea for monotowns, and additional "window of opportunities" for participants of process. The region the preferential tax mode is ready to propose the optimum solutions, capable to interest investors, and — it is only additional bonus for residents of TORAHS (see fig. 1 "Conditions of TORAHS to Yaroslavl Region").
Preimushchestva of the Yaroslavl TORAHS
tothe Yaroslavl TORAHS have a number of objective advantages. First of all — this favorable arrangement, including rather regional center with its developed infrastructure: higher education institutions, clinics, objects of recreational and leisure sector, shopping centers. The cities are at distance of 38-60 km from each other and are connected by good automobile and railway communication. Therefore there is no problem with attraction in the project of managers of an average and the top management from the regional center, and also from other regions, including Moscow. In particular, Tutayev ravnoudalen from industrial centers Yaroslavl and Rybinsk that creates good prerequisites for developments uniform economic agglomeration. Rostov is connected with Moscow comfortable and regular railway communication, time in a way — 2,5 hours. The issue and with security with labor on places is resolved. Shots of city settlements have preparation in various directions and experience at the large enterprises of the region.
In the territory of the Yaroslavl TORAHS located five of eight key state industrial parks and investment platforms, and also some private. Actually it is more than 500 hectares of the earth (industrial parks like Greenfield) and 45 thousand m 2 the rooms (Brownfield) ready to reception of investors. Besides, in the region the special law on granting the land plots in rent without auctions for implementation of significant investment projects is adopted. The rent rate makes 0,063% of cadastral cost that is twenty five times less than a rate land taxes. Fast receiving the earth — an important factor for practical implementation of investment projects. Also there is a possibility of further developments platforms and infrastructure construction for residents together with development Fund monotowns.
of One of the key purposes of development monotowns is leaving from the developed specialization and diversification of productions. And here at all three cities quite good starting opportunities. In Tutayev along with city-forming PUBLIC JOINT-STOCK COMPANY "TMZ" production autocomponents, foundry production and metal working, production diesel stations and generators develops. In Gavrilov-Yame the machine-building Factory "Agat" — the city-forming enterprise, and once this function carried out a large flax processing business. Thus here all competences for revival of textile branch with involvement of potential residents from other regions remained. In Rostov the city-forming enterprise is the optical-mechanical plant, but pharmaceutics, the mechanical engineering, a woodworking, production construction materials, the food industry at the same time develop.
Kak to turn risks into opportunities
One more factor of appeal of TORAHS — it is available experience with investors. The region has a baggage of large investment projects. Residents of the industrial park "Novoselki" largest in the region are some foreign pharmaceutical companies ("Teva" and "Takeda"), the research centers and laboratories. Also in park work: the producer of road and construction equipment of "Komatsu", the Astron plant of the Swedish concern "Lindab" specializing on production of complete buildings from a metalwork, are under construction logistic and wholesale distribution centers.
the development Corporation Yaroslavl Region is created bya little more than a year ago and is among the youngest institutes of investment support in the country. From the very beginning the Corporation began to build the model of interaction with potential investors, relying on experience available for the region with business and having compared it with the best practicians of other subjects Russian Federation. The factory of investment projects" became one of new formats of work of Corporation ".
So far in the country created powerful system of measures of support and stimulation of investments: from the fundamental special economic zones, special investment contracts and various schemes of loans, subsidies and grants, at federal level, to additional tools, financial and non-financial, on the regional. Many opportunities are identical and available in other regions. Therefore business to decide on a localization place, has to count other factors, for example security with frames of the planned project, existence of the prepared platforms, the confirmed sales volume, convenient logistics and options of production cooperation. For large investment projects, especially foreign, such analytics, as a rule, prepares the consulting companies. As for investors who consider the new directions, excellent from profile businesses, and also averages and the small companies on which the main rate as residents of TORAHS is made, the considerable share of potential investors cannot decide on a choice of investment idea (or formulates it very approximately), and also not always represents procedure of receiving measures of support and missing financial resources via the corresponding mechanisms. And the Corporation task — to propose the ready and optimum solution.
For the first year the Corporation created approach which it is possible to call "factory of investment projects". Experts of Corporation create the "box" decisions based on key factors of efficiency businesses: the analysis of the market and sale, optimum mechanisms for the project of the state support, cooperation (technological, marketing and financial partners), including the integrated calculations for investments become and payback of the project, the concrete platform or the technological partner in the region territory is selected. At the moment in the Corporation asset — about 60 investment ideas on nine branch groups: pharmaceutics and medicine, the chemical industry, mechanical engineering, production the building materials, light industry, agriculture, the electronic and optical equipment, food production, products from composite materials.
can speak Today about three main channels of appearance of residents in TORAHS. First of all — it is internal business the region, ready to expansion at the expense of investments in new projects to which the status of the resident of TORAHS is attractive and favorable. From concrete examples — one of the regional companies the food industry will organize now the new direction of production in TORAHS. Other enterprise of the region — the producer of diesel power plants — not only expands production, but also is ready to new hi-tech projects. The designated volume of investments — 500 million rubles.
the Second channel — this understanding of branch specialization of the city settlement, available personnel competences and involvement of the corresponding branch investors, both Russian, and foreign. Such scheme is demanded in Rostov where the main efforts are directed on involvement of residents in created agro-industrial park "Rostov". The anchor resident — a hothouse complex of 20 hectares and worth 5 billion rubles to which the earth in rent without auctions was in a short space of time provided. Now work with the profile companies on processing, storage, agricultural products packing is conducted.
the Third channel means aim work with the Russian and foreign investors on opening of essentially new directions of business in TORAHS. Exactly here "box" projects are most demanded. So, for example, in a study stage — the project of high-tech productions nonwoven fabric of medical appointment. It becomes the new direction of business in Gavrilov-Yame based on the carried-out analysis of market capacity, security of the project with shots, and also existence of a production site (Brownfield). Investments can make to 1,5 billion rubles.
Thus, the address offer of ready projects on specialized channels — through financial institutions, associations, business clubs, and also an exit directly on producers, Russian and foreign — is more effective from the point of view of feedback, than the general presentation of investment appeal of the region and available measures of support. Today within TORAHS "Tutaev" and "Gavrilov-Yam" with potential residents nine agreements of intent are concluded to realize investment projects for total amount of 2369,9 million rubles.
* the Demand for creation of TORAHS in the city settlement Rostov is approved by the Ministry of Economic Development, and in the II quarter the release of the relevant resolution of Government of the Russian Federation is expected.
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