on May 14, 2018 Open joint-stock company "Vympel-Kommunikatsii" (a brand "Beeline") presented to a detail results of the work in the I quarter 2018. The total sales of companies to Russian Federation grew in 1 quarter of this year by 2,9%, to 66,35 billion. The revenue of companies for the comparable period of 2017 made 64,5 billion rubles. The main growth was reached at the expense of increase in volume of realization of services in a mobile segment, and also due to growth of sales of the equipment and accessories. The total amount of service revenue in a mobile segment made 5428 billion rubles, growth by 3,7% in comparison with 1 quarter of last year. Also such important indicator, as ARPU (the average volume of realization of services counting on one user in a month) – increased to 315 rubles, against 301 rubles year before. Representatives Open joint-stock company "Vympel-Kommunikatsii" connect increase in ARPU with growth of penetration of package tariffs of companies, and popularity of a new tariff ruler "All". ARPU growth in percentage terms made 4,4%.
Latsanich Vasil, Director general
Profitability of EBITDA made 38%, the total amount of EBITDA in a quarter made 25,20 billion rubles. Thus capital investments increased in the I quarter 2018 by 34,5%, to 9 billion rubles.
the Number of subscribers "Beeline" in the I quarter 2018 made 56,3 million, it is 700 thousand less, than year before. Thus, 36,7 million subscribers used services the mobile Internet.
In the fixed segment (broadband access to Internet) at companies is observed byfalling of revenue and reduction of number of subscribers. The volume of revenue made 8,89 billion (9,68 billion year before), the number of clients of services ShPD uvelichislos to 2,3 million (2,2 million year before), ARPU on ShPD decreased with 403 to 377 rubles.
Representatives "Beeline" noted that will continue reorientation of the fixed segment, with focus on promotion of the convergent tariff offer (FMC). The base of the subscribers using the convergent FMC offer, extended to 925 thousand clients is growth by 47% in comparison with the I quarter of last year. The general share of FMC of clients made 42% of total number of clients of ShPD that reduced outflow of clients.
the Key directions of digital evolution
As for plans, Open joint-stock company "Vympel-Kommunikatsii" planned for itself four main directions of developments in 2018 is a development networks Network 4G, retail updating (opening of new salons and development existing retail network), monetization data (Big Data), and also "a turn the fixed businesses". Let's remind that earlier this year "Beeline" presented a new line of tariffs of "Vsemoye" , for increase in a share of new tariffs focus on marketing communications in a network Internet will be made. For sale of SIM cards and involvement of subscribers focus is made on monobranded retail "Beeline". Important component in realization of monobranded strategy of developments is integration "Euroset" shops Group of companies "Yevroset", and their rebranding. Upon completion of this process company expects positive influence of retail on revenue, due to activization of sales of devices and increase of efficiency of channels of sales. Besides, "Beeline" will reduce sales of SIM cards in channels "with high outflow" that in turn will lower costs of customer acquisition.
After completion of process integration at "Beeline" will be 3100 salons ( "Beeline" received 1600 shops" Group of companies "Yevroset" "), and taking into account franchizing the number of salons will make 5500. The number of employees "Beeline" as a result will increase by 7000 people. For the end of 2018 about 60% of SIM cards will be on sale through own retail of the operator. As a result of such large-scale changes "Beeline" becomes the independent player in the retail market.
On a photo: Latsanich Vasil, director general; Larkin Andrey, executive vice-president, chief financial director; Alexander Popovsky, the executive vice-president for strategy and development businesses
development in the cellular network "Beeline" does tothe fourth generation – Network 4G. The quantity of base stations of LTE in 2018 will increase more than by 50%, updating and construction is planned for 18000 base stations. Company will actively use a refarming of a spectral resource. For optimization construction is used also approach "Clever CAPEX" – in the first half of the year 2018 50% of capital expenditure will be mastered, and in 2019 the figure will increase to 70%. the network of broadband access will undergo
of Considerable modernization. In 2018 more than 5000 houses, over 100 business centers will be connected to the ShPD network. The same more than 200 optical rings will be modernized. The offer for ShPD will add a new TV-product.
Managers of companies separately calledzaraty on implementation of so-called "law Summer". Let's remind that on April 12, 2018 Government of the Russian Federation approved regulatory base concerning data storage according to No. 374-FZ Federal Law of July 6, 2016. According to the adopted laws, mobile operators are obliged to store since July 1, 2018 records of conversations and SMS correspondence, and since October 1 – a data exchange traffic. Information has to be stored for the period about six months. Coordination of the plan of technical actions for implementation of the law appeared rather difficult task, dialogue with authorities proceeds. Today managers "Beeline" estimate costs of performance of "Law Summer" in the sum of 45 billion rubles within the next 5 years, including 6 billion rubles in 2018. At present the equipment for implementation of this law, company is not chosen yet considers options from various suppliers. Representatives "Beeline" preferred not to call potential suppliers of the equipment, and what criteria are key at a choice.
On a photo: Marek Slatsyk, executive vice-president for development mass market; Sivkov Artashes, the executive vice-president for development corporate businesses
One of trends of the last time in the market of mobile communication - emergence in Rosiiya at once some mobile operators working on technologies as MVNO ("the mobile virtual operator") – using for rendering services infrastructure of one of the operator of "Big Four". The greatest activity the mobile operator of Tele2 on which network MVNO projects PUBLIC JOINT-STOCK COMPANY "ROSTELECOM" develop, showed TTK, " Tinkoff Mobayl ", we "Will talk" from Public joint-stock company "Sberbank Russia". On a question of "Beeline" plans concerning developments MVNO of projects Latsanich Vasil, director general Open joint-stock company "Vympel-Kommunikatsii", answered that company does not plan to develop channelized. MVNO the operator of SIM SIM who worked at a network "Beeline", was sold, both the further choice of the partner and a format of rendering services depends on the current management of companies. According to Mr. Latsanich Vasil ", Beeline" as the operator will be able to utilize better infrastructure of companies, than MVNO partners.
Interesting is also the question of diversification of services offered in Beeline salons. At present in them it is possible to order the cash card "Beeline" the international MasterCard, emitted LLC settlement non-bank credit organization "Payment center". In the future number of partners "Beeline" on financial services can be expanded. At present "Beeline" carries out the pilot project with PUBLIC JOINT-STOCK COMPANY "POST BANK" in Kostroma, but representatives of the operator did not specify a project essence.