the Idea got a response from inhabitants of the Rogachevsky area. In particular, as idea at creation of a brand Korotkevich Vladimir are offered to use an image which roots from mother are directly connected with the city, and the writer long lived here at relatives and fruitfully worked. One more offered object for creative judgment of a brand — Saint Anthony Paduansky's rogachevsky church: the building from the red brick, constructed at the beginning of the XX century instead of the wooden. The church long time is in a restoration stage. It is offered to remember also the welfare values connected with the area — the Dawns over Dnepr festival, the ecomuseums "Belaruskaya Lyalka" (in of Strenki) and "Secrets of curative plants" (Zboriv). One more offer — to immortalize in a brand of a merit of local athletes: lately in payrolls of national teams on rowing on kayaks and a canoe and on handball more than three tens pupils from the Rogachevsky area are prepared.
At the same time many participants of discussion recognize that for the majority of Belarusians Rogachyov associates first of all with the condensed milk — a sweet delicacy which makes local concentrated milk combine. In the fall of 2013 in the district opposite to an office building of the enterprise there took place a ceremony of opening only in the world of the sculptural composition devoted to condensed milk. In the basis of a monument the capsule with the message to descendants which bequeathed to open to the 100 anniversary of combine was put.
Definition of a brand of each of the Areas of Gomelshchina — a recognizable and unique regional symbol — was discussed in March at a regional seminar on lighting of Year of the small homeland by regional mass media. It is planned to hold the corresponding competitions in all regions of area.
the Rogachevsky area is in the north of Gomelshchina. For the first time Rogachyov is mentioned in the Ipatyevsky chronicle in 1142. The status of the city received in 1772. The municipal coat of arms and the area consists of a board of the French form, in the middle in a gold field the black mutton horn is represented. The Rogachevsky area — the large producer of agricultural production, leading industries — food and mechanical engineering. The concentrated milk combine and Diaproyektor plant are the city-forming enterprises.