"You not one — watch C1". How STV was prepared for a new era of life of regional television?

@SurgutInformTV
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the Stable signal, the accurate picture and a sound in each TV of the country. The federal program of digitalizations will lead to such result television which now takes root into Russian Federation and has to come to the end by 2019. About it mass media were reported by the curator of the project — the head Federal state unitary enterprise "Rossiyskaya televizionnaya i radioveshchatelnaya set" Romanchenko Andrey. However this process has a by-effect — the small regional companies can lose a broadcasting. The central channels do not need their services any more.

" You not one — watch C1". It seems that this phrase became the motto of the Surgut summer of 2017. And the for " a good luck Strip" in which the slogan daily sounded, it is possible by the right to consider as one of most favourite and popular among residents. Driving leaders, mass of gifts, but the main thing — live communication on the air and the sea of positive emotions.

The " a good luck Strip" was dated by for the first anniversary of C1 TV channel. It was created five years ago. Then the " JSC "SurgutInform-TV"" understood : time of inserts to federal canals passed. Need to correspond to others image and others format did not arrange neither journalists, nor the audience.

" We make about ten programs when it is more when it is less. It both morning program, and news, both children's news, and total week program. Six years ago we started experimenting and started the first channel of own programming — C1 TV channel into which we could insert all programs which we make, it is so much times, how many we consider necessary. Because we here know, on a place, how many and when our TV viewers watch TV when they leave for work, send children to the garden, what number of people is at home in the afternoon, how many comes back at five o'clock from work" — director general tells to " JSC "SurgutInform-TV"" Yarosh Igor.

By the way, the TV company constantly studies requirements of the audience. Taking into account tastes, addictions and a way of life of the audience the grid of a broadcasting of C1 is built.

" For example, in this season of change concerned news because, having studied opinions of our TV viewers we learned that they would like to watch a little bit in other time news, having come home. And if did not manage to look at day release during the lunchtime — that to look at it a bit later. Now at us releases go at 13, 15 and 17 hours. The viewer starts speaking to us about that that, it would be desirable to see other movies — yes, we reconsider all this, naturally. As for C1, this year at us became a content more children's, directed on children's audience, it is more than fairy tales on days off" — told the program director " to JSC "SurgutInform-TV"" Shvidkaya Catherina.

Own round-the-clock broadcasting — really serious stage of development any regional channel. Only units can afford today it. After all channel creation from scratch — pleasure not cheap and not simple. Difficult technical work and serious financial injections are required. However, as showed time, the decision to start five years ago C1 was absolutely justified. " Transition of the Russian TV to digital standards which will end 2017, many regional TV companies can leave

behind a board if they have no own platforms of a broadcasting. The " JSC "SurgutInform-TV"" in good time prepared for development a similar situation, was engaged in technical re-equipment, rearmament. And today such platforms at us exist" — the chief engineer explained " to JSC "SurgutInform-TV"" Lis Artem.

The more platforms, the it is more at TV viewers of opportunities to see programs interesting to it. Therefore, some years later after C1 strongly located in networks of a cable television, our second TV channel was started. The new platform received the name "86 " — a digital code of the region in which we live. Broadcasts the channel on all city and some settlements Surgut district. Well and C1 got the status of the regional channel, and now us watch about one million inhabitants of the district, many of which is not indifferent that there is in the economic capital Khanty-Mansi Autonomous Okrug - Yugra.

To the fifth anniversary the C1 channel presented to the numerous audience one of the main gifts. Since February first of this year our channel broadcasts as HD. Now inhabitants of all district can see the image of a high definition on C1.

Yulia Balabanova

Analysis
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Igor Yarosh
Last position: Director general (CJSC "SurgutInform-TV")
Romanchenko Andrey
Shvidkaya Catherina
Lis Artem
PTPC
Main activity:Communication and IT
27
CJSC "SurgutInform-TV"
Main activity:Communication and IT
5