Not a secret that retouch photos of models that bodies of girls looked thinner, feet — are longer, skin was more smooth, and — it is more than eye. But since October 1, 2017 into France the new law comes into force: now any commercial photo which has undergone a retouch, has to be accompanied by the prevention, as on a pack of cigarettes.
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«Photographie retouchée" ("the retouched photo") — have to be accompanied now by such inscription the pictures processed in a photoshop. Any who will break the law, will be fined 37 500 euros or for 30 percent from cost reklamy.
Pravitelstvo the countries, in fact, worries for nation health. The new bill will help to fight against extreme leanness and will show those who aspires to model forms that it is physically impossible.
the Minister of Health Marisol Touraine
Desyatki of thousands of people over all country suffer from anorexia. Donuts here do not love, prefer the thin. The French writer Gabriel Deydye told that lost work at school when someone from her colleagues complained of her excess weight. When she tried to get other job, the employer shocked it with the statement that "all know" that fat people have a low coefficient intellekta.
Zakon about a retouch — not the only measure of fight of the government France against extreme leanness in the fashion industry. Since May, 2017 of model have to provide the reference from the doctor that are completely healthy. And many companies do not employ too thin modeley.
No in advertizing there are also other tricks, besides a retouch. If the model accepts the "correct" pose, it will remove under a certain corner and with the necessary lighting or even if it will simply pull in a stomach — it will begin to look at once in a different way. Besides, the new law does not forbid to retouch defects of skin and hair.
Since that moment as the new law came into force, the Getty photoagency forbadeuse of the retouched pictures. It means that photos of "real" bodies become more and more popular.