Conversations went at the end of the regular championship of Continental hockey league — a pier, the Croatian club "Medveshchak" because of problems with finance will be removed from tournament, and Petersburg "Dynamo" will replace it. The logical assumption taking into account that still quite recently upon the owner "Dinamo Saint Petersburg" was the billionaire Arkady Rotenberg. Who if not it? It appears, everything is not so simple.
"Dinamo Saint Petersburg" existed with Saint Petersburg from 1946 to 1954, then the team was disbanded, in the 1965th is restored and in the 1971st is again disbanded. The contemporary history of ASSOCIATION "NP "XK "DINAMO SAINT PETERSBURG" begins from 2013th year when teams for participation in the championships of Youth and Female Hockey Leagues (MHL and ZhHL) were formed. Skarlygina Natalia became the president of club. From the moment of club revival it strongly associated with the billionaire, the co-owner "JOINT-STOCK COMPANY "SMP BANK"" Arkady Rotenberg. The son Arkady Rotenberg and Skarlygina Natalia Pavel studied at boarding school No. 576, started being engaged in hockey in Petersburg "Dynamo", and now plays for a youth team. The general partner Sdyusshor "Dinamo" – "JOINT-STOCK COMPANY "SMP BANK"". Eventually on a site of school for children and young people it is spoken: "In 2013 with support of hockey club "Dynamo" Moscow on the basis of our SDYuSShOR the professional club "Dynamo" St. Petersburg was open". At that moment Arkady Rotenberg was the president of Moscow "Dynamo".
B 2015th it left this position "in connection with desire to pay more attention of Federation of hockey Russian Federation, to the national team and development of mass and hockey for children and young people in the country, and also in order to avoid the possible conflict of interests at combination of positions in club and federation". The only professional club connected with Arkady Rotenberg, there was Petersburg "Dynamo". And here after all coincidence — literally the next year "Dinamo Saint Petersburg" was declared for participation in the Highest Hockey League (HHL) — the division of domestic hockey second for force. Naturally conversations that ambitions of club Arkady Rotenberg on it do not come to an end went. However the director general "Dinamo Saint Petersburg" Cherkas Sergei in June 2016 in interview to online newspaper "Fontanka.ru" disproved these hearings.
"To act asin KHL to us while early. It is necessary to start at first this project and to try to build up somehow it", – Cherkas Sergei declared then.
Despite, apparently, obvious protection from one of the richest and influential people of the country, the budget of Petersburg "Dynamo" for a season 2016/17 was declared modest — 100 million rubles. It was probable, connected with change of the sponsor. Into place "JOINT-STOCK COMPANY "SMP BANK"" the WINGAS GmbH company came is the German gas-distributing company with a revenue about 13 billion euro. Apparently, Arkady Rotenberg, as well as in a case with Moscow "Dynamo", made the decision to concentrate at work and FHR.<"39>" support
— Romanovich Arkady directs now FHR, – Cherkas Sergei explained to us. – We are grateful to it for councils and competent manuals which we try to realize, but our general sponsor Romanovich Arkady is not. Generally we have all contacts with it on development of national teams. Now it is not absolutely correct to associate "Dinamo Saint Petersburg" with Arkady Rotenberg, but for us it is a great honor.
Coincidence or not, but Skarlygina Natalia as tell sources in club, upon now too departed from affairs in club, having concentrated at work in SDYuSShOR and school - a boarding school No. 576. Confirms it and that fact that its profile disappeared from the section "Management" on HK "Dinamo Saint Petersburg". However, SPARK agrees to , Skarlygina Natalia still remain the co-owner of club from shares of 50 percent in authorized capital. Remained half Cherkas Sergei owns.
On a club site still hangs the <2> SMP of Bank logo, but this purely symbolical phenomenon. That there occurred, but at the end of a season the club even had to move completely from Kakhovsky Lane where SDYuSShOR and boarding school No. 576, in CK "Yubileyny" is based.
"We want to unite all departments in one place not to run, for example, to lawyers and accountants on Kakhovsky", – Cherkas Sergei so explained us the reason of moving.
Meanwhile, "WINGAS GmbH" too was in sponsors "Dinamo Saint Petersburg" not incidentally. It is "Gazprom" subsidiary PUBLIC JOINT-STOCK COMPANY "GAZPROM" – the Russian gas monopolist possesses in it 50% plus one action. "WINGAS GmbH" suddenly very strongly fell in love with hockey in 2016, having become at the same time the main sponsor of five hockey clubs: "Kassel Haskis" (Germany, German hockey league), "Slovan" (Slovakia, KHL), "Hero" (Russian Federation, KHL), Riga "Dynamo" (Latvia, KHL) and "Dinamo Saint Petersburg" (Russian Federation, VHL). By the way, same "Hero" is considered some years secret farm-club of the KHL most rich club – SKA. In the past season the number of natives of the Petersburg team there reached five people. It is known that the main sponsor of SKA – "PUBLIC JOINT-STOCK COMPANY "GAZPROM" export". As told online newspaper "Fontanka.ru" a source in "Dinamo Saint Petersburg", emergence in sponsors at WINGAS company club also did not do without the help from SKA. Nevertheless «Dynamo" continues to feel as self-sufficient club.
With change of the sponsor Petersburg "Dynamo" had also a new item of expenditure — on advertizing. According to our data, it made about four million rubles. Thanks to this "Dynamo" in Saint Petersburg it became valid more and not only in Petrogradsky rayon. The team became recognizable.
— We hung up advertizing on a facade Anniversary, on the city placed advertizing on video screens that Petersburgers knew that in the city there is one more hockey club – "Dinamo Saint Petersburg", – Cherkas Sergei tells.
in many respects because of the increased financial requirements there were some difficulties: the first half of a season the club had to live on borrowed funds.
– Some items of expenditure to us really should be reconsidered, – recognizes Cherkas Sergei. – When the budget was imposed and agreed, we put a certain sum, but could not provide all circumstances. Change of size of a course affected. We did not assume that till January of the 2017th we will live on borrowed funds. Now we already fulfilled all obligations for ensuring return of the sum of a loan.
the Head coach of team appointed Tambiev Leonid. So the management of club estimated its progress with a youth team of "Dynamo" which in a season 15/16 sensationally became the bronze prize-winner of MHL. Children from a youth team became a basis for team creation in VHL is Nichayev, Ruchkin, Plastinin, Novozhilov, Gorbachev, Kuznetsov, Parfyonov, Dynyak. Without them it would be very difficult to gather a full-fledged team.
– I thought when we will open new team, will be a lot of wishing to get to it, but they did not appear at all, – the director general of "Dynamo" Cherkas Sergei tells. – Therefore we had to scrape on corn bins. But the benefit that we have a continuity about which we constantly speak.
Practically all season the team carried outamong 16 strongest teams that taking into account the budget and selection of players was a feat. As a result "Dinamo Saint Petersburg" not only got to a playoffs, but also guided there to rustle, having taken place in the first round of the long-term leader of VHL – "Hummock". Petersburgers almost created still big sensation in a quarterfinal where to them dropped out to play with the first team of the regular championship – "Torpedo" from Ust-Kamenogorsk. In a series to three victories business reached a decisive fifth match and only there wards Tambiev Leonid conceded.
– I Think if the fifth game with "Torpedo" was in Saint Petersburg moreover with such sincere and live support from fans, everything could develop differently, – Cherkas Sergei shares impressions of the termination of a season. – It is heavy to play every other day and for six hours to fly there and back, especially when you have young children. And at "Torpedo" team adult, serious, there two Canadians play. Naturally, a silenok to us also did not suffice.
Cherkas Sergei not for nothing mentioned support of fans. Here "Dynamo" managed to surprise even more strongly, than the game in a playoffs. It is enough to tell that following the results of a season the club was included in a rating of 100 most visited European clubs, having taken the 84th place. Average attendance of "Dynamo" made more than four thousand audience — even the KHL some teams cannot brag of such figure.
– It means that the city lives hockey that this team is necessary to the city, – Cherkas Sergei explains. – Certainly, many will tell that we have free tickets. It so, but we look at our club also as on the social project. On our matches a lot of youth goes: boys and little girls of 18-20-25 years. After all they could sit at this moment and somewhere in the bar, to drink beer.
of One of the main stories of a leaving season became the supernotice in "Anniversary" on November 20, 2016. That day 9765 people gathered on "Dynamo" match – "SKA Neva" at stadium capacity in seven thousand. It became VHL record.
it is natural, after such achievements when there was a news about refusal of the Croatian club "Medveshchak" because of financial problems to participate in the following championship, to the first in waiting list for replacement of mass media delivered Petersburg "Dynamo". But Cherkas Sergei, as well as says a year ago that to discuss this question while too early.
— As we can replace "Medveshchak"? – It seems, he quite frankly is surprised. – After all in this case the serious increase in financing is necessary. Though all is possible. If there is a political decision on creation of the second team Saint Petersburg in KHL and financing of this team, I with pleasure will execute.
Now at "Dynamo" more vital issues. In December, 2016 the club acquired the legitimate right to use the name "Dynamo" and organization Association "Dinamo" and now thinks, how this right to monetize.
— Seriously we consider a question of the legitimate right of use of the trademark, for the purpose of generation of profit as no income so far had, – Cherkas Sergei speaks. – We want to give to fans opportunity of acquisition of hockey attributes and souvenir products from XK "DINAMO". In this area the hockey club "SKA" which has made great progress is a worthy example. Certainly, we will seek to earn. Similar measures will help to pass to self-sufficiency partially further.
difficult negotiations with agents of players Are coming. The club wants to keep almost all hockey players that taking into account successful performance will be to make not easy.
— It always difficult dialogue because agents are glad to sign more favorable contract, but we are not supporters of increase of salaries, – Cherkas Sergei shares the experiences. – First, such opportunities are not present, and agents have to understand it. Secondly, our task that people wanted to play "Dynamo" that it was regarded as of paramount importance not only a salary. I understand that is ridiculous to speak about it in the modern world. But all the same – to play in normal club, with normal conditions and the normal relations in collective, it too is important.
Meanwhile, the budget if will be increased, not much more.
— We managed to keep the budget in 100 million, – Cherkas Sergei continues. – Not a secret that salaries at us small — 50, 60, 70 thousand rubles. It is clear that to invite any player, it is necessary to provide to him conditions, to remove housing. It too additional expenses. Probably, in the next season it is required to us slightly more. We want to ask sponsors to increase the budget of percent on 15. We would be glad, but while this question at a stage of negotiations.
as a whole Cherkas Sergei callslast season successful. Besides achievements in VHL, there was a bronze of the championship first in the history of female "Dynamo" Russian Federation and hit in a playoffs of MHL of completely updated youth team.
– we have a principle which differs from Moscow, – Cherkas Sergei speaks. – We want that we had no division into fans of SKA and "Dynamo". For example, in Moscow if soldiers and Spartacists sit next, between them at any time there can be something unforeseen. Initially the task was not to allow confrontation between fans. Petersburg fan another. I understand that there is a slogan "one city — one team", but if there is "one city — two teams", it too is good.
Kuzmin Artem,
online newspaper "Fontanka.ru"
© online newspaper "Fontanka.ru"