for the audience the real gift. Our programs any more will not be former. Such picture which you see now, it will be possible to look only in STV archive already soon. Since February 1 we pass to a broadcasting in HD quality. And we do it by one of the first among regional TV companies. Format of a high definition — it not simply the telepicture, this image which you will not distinguish from reality: color more accurate, the slightest details are visible.
The countdown before the future coming nearer with every day intrigues TV viewers of the S-1 channel all last week. The " JSC "SurgutInform-TV"" is going to broadcast to the programs in a new format — a format of a high definition. We prepared for this transition the last three years. Actually, in TV company this future already came. All material is removed long ago as HD. For this purpose the new equipment was gradually bought and put into operation. And now, when all television kitchen is adjusted to a new format, it was necessary to inform result to the viewer. " the Picture which we show to our TV viewer, becomes considerable the nasyshchenny. These are fine details, a saturation of flowers, shades appear better. Everything, as for specification of elements is all high resolution. That is, that was hackneyed earlier and did not give in to identification, today we, in principle, we can say that all this can be shown" — the chief engineer of joint stock company" explained JSC "SurgutInform-TV"" Lis Artem. Once television that it became color was considered as a wreath of developments already. But the century of high technologies throws down a new challenge. And the viewer became more experienced and exacting. Recently in the companies providers note the increased demand for packages with HD channels. The course on the best picture was withdrawn by television years five. At first to HD passed thematic channels, for example, where it is possible to see only movies or only wildlife. Then in high resolution began to broadcast the main federal channels. And here for the majority of the regional companies it is still very heavy. And" JSC "SurgutInform-TV"" today one of the few pioneers as a whole over the country. Technological break of TV company is favorable also to regional providers who had an opportunity to offer subscribers more high-quality channels in a HD format. " It can call outstanding achievement, because it actually, at least, in the territory of Ural, the first regional channel which began the broadcasting as HD. It is the increased popularity and, kazhy so, a certain highlight which attracts to watch it" — the director of the department of development noted businesses companies" Yugratel" on Ural Federal District Artemyev Aleksey. For STV transition to HD quality — it on the one hand technological break, and with another - additional obligations and responsibility - for that product which the viewer will see in a format of a high definition. " If to look at the purposes and problems of the regional channel, any, is the channel which has to be useful to the audience. It is useful to the audience exactly here in this territory where it leaves in air. If to look on quality of a content, our 13 TEFI say that product we do the qualitative. If to look at those movies which we for our audience collect, same not simply so - that found, included, there is the whole system on which it is analyzed that in regions looked when, with what shares, and the best from there gets out and with love is put in our grid of a broadcasting. Even the same advertizing — is advertizing which is necessary to the viewer in that territory where there is a channel. If the stomatology, here it, in Surgut or Nizhnevartovsk if it is clothing store, so is those clothes which are necessary to the viewer here — the same high fur boots and utayka. Information has to be useful, and quality of the picture has to be corresponding for its bigger appeal. Besides, it in order that to the viewer, our viewer for whom we work, was comfortable and it was pleasant to watch this channel" — director general commented on joint stock company" JSC "SurgutInform-TV"" Yarosh Igor. Owners of digital packages of a cable television can estimate changes in quality of the image. It is important to understand that — so-called multiplexes — this opportunity do not give simply digital radio television to subscribers. " They will not give that quality because yesterday is constructed, by and large. There a standard picture resolution, and on air today it it is impossible — to give here such picture high, I any more do not speak about the ultra-HD. Where it is possible — it possibly in networks of cable operators. In digital networks of cable operators" — Yarosh Igor noted. Today our broadcasting in HD quality is conducted in a test mode, the last settings and adjustments come to the end. All this great job is done, first of all, for TV viewers. And thanks to work they have today an opportunity to live in a foot over time. with " Certainly if not to know about new opportunities of television which the HD format gives to the viewer, it is possible to be content and that is. Many are sure that they already provided themselves with the qualitative picture, having bought good, modern, big and expensive the TV. For descriptive reasons we will borrow popular reception which use in advertizing of cosmetics — from the " before and after". An image half in standard permission, another — in HD. As they say, feel a difference. Here so — in a different way, in a new way, already literally from next week TV viewers of the C1 channel will look at the city and events, in it occurring. Slavkina Svetlana