Any detail will not escape. TV viewers of the C1 channel will watch now the picture in a format of a high definition. Since February 1 " JSC "SurgutInform-TV"" pass to a broadcasting in HD quality, and we do it is one of the first among the Russian regional TV companies. Than the picture and when the audience will be able to estimate its new quality will differ? The countdown before the future coming nearer with every day intrigues TV viewers of the C1 channel all last week. The " " the Picture which we show to our TV viewer, becomes considerable the nasyshchenny. These are fine details, a saturation of flowers, shades appear better. Everything, as for specification of elements is all high resolution. That is, that was hackneyed earlier and did not give in to identification, today we, in principle, we can say that all this can be shown" — the chief engineer of joint stock company explained " JSC "SurgutInform-TV"" Lis Artem. Once television that it became color was considered as a wreath of developments already. But the century of high technologies throws down a new challenge. And the viewer became more experienced and exacting. Recently in the companies providers note the increased demand for packages with HD channels. The course on the best picture was withdrawn by television years five. At first to HD passed thematic channels, for example, where it is possible to see only movies or only wildlife. Then in high resolution began to broadcast the main federal channels. And here for the majority of the regional companies it is still very heavy. And " JSC "SurgutInform-TV"" today one of the few pioneers as a whole over the country. Technological break of TV company is favorable also to regional providers who had an opportunity to offer subscribers more high-quality channels in a HD format. " It can call outstanding achievement, because it actually, at least, in the territory of Ural, the first regional channel which began the broadcasting as HD. It is the increased popularity and, kazhy so, a certain highlight which attracts to watch it" — the director of the department of development noted businesses companies " Yugratel" on Ural Federal District Artemyev Aleksey. For STV transition to HD quality, on the one hand, technological break, and with another — additional obligations and responsibility for that product which the viewer will see in a format of a high definition. " If to look at the purposes and problems of the regional channel, any, is the channel which has to be useful to the audience. It is useful to the audience exactly here in this territory where it leaves in air. If to look on quality of a content, our 13 TEFI say that product we do the qualitative. If to look at those movies which we for our audience collect, same not simply so - that found, included, there is the whole system on which it is analyzed that in regions looked when, with what shares, and the best from there gets out and with love is put in our grid of a broadcasting. Even the same advertizing — is advertizing which is necessary to the viewer in that territory where there is a channel. If the stomatology, here it, in Surgut or Nizhnevartovsk if it is clothing store, so is those clothes which are necessary to the viewer here — the same high fur boots and utayka. Information has to be useful, and quality of the picture has to be corresponding for its bigger appeal. Besides, it in order that to the viewer, our viewer for whom we work, was comfortable and it was pleasant to watch this channel" — director general commented on joint stock company " JSC "SurgutInform-TV"" Yarosh Igor. Owners of digital packages of a cable television can estimate changes in quality of the image. Today the broadcasting in HD quality is conducted in a test mode, the last settings and adjustments come to the end. And already literally from next week TV viewers of the C1 channel in a different way, in a new way will look at the city and events, in it occurring. Slavkina Svetlana