of Sostav.ru submits to div the traditional review of fresh commercials which appeared on screens in the last days of summer. This time we see off summer, we say goodbye to a season of shish kebabs and holidays, we stock up with warm things and we watch the last summer commercials of the companies and agency.
it is traditional we do not give an assessment of quality of the presented works. Their hit in our review says that these projects are worthy at least attention from professional community. to
the Real hit of the first autumn days. The history about the girl who endures the first unfortunate love, and her father who surprised with the ability to support at a difficult moment, will be remembered for a long time.
IKEA International Group together with agency Instinct continue the large-scale advertizing campaign, to the devoted most important - the house. The new commercial opens the main subject of year "Be so at home". Creators suggest to reject confusion and to have a rest at home as you want.
PUMB Bank and team Kokoshko Vitaliya from Kinograf agency presented to p a new advertizing campaign of bank which strikes not with creative part, and realization more. We advise surely to watch video from a shooting place here .
the agency Team Instinct submitted to p the fresh project for one more large Russian advertiser - PUBLIC JOINT-STOCK COMPANY "VTB 24". A series from four videos of PUBLIC JOINT-STOCK COMPANY "VTB 24" the from 10 to 30 seconds long continues the concept "Honest conversation on money" with Mashkov Vladimir in a leading role.
the Permanent resident of "Comedy Club" Nezlobin Alexander became the main hero of a new advertizing campaign of the Ekaterinburg telecom operator "Insis" which creative concept was developed by Ra Digital agency. On an idea of advertisers, the main hero of a series of rollers "Handsome man" tells about the true reasons of a choice of communications operator. It not traditional family values, advantage for study and work, etc. Actually key motivation at connection of the Internet for subscribers are game and entertainment online, authors of campaign are sure.
the TV host of a television quiz show Loved by all "Field of wonders" Yakubovich Leonid became the main character new
One of the largest builders of the capital - LLC "FGC "LIDER" - started a new advertizing campaign of the residential quarter "UP quarter" a leading role in which played the actor and the showman Mezentsev Sergei. Campaign was realized together with creative team of Inkedhead agency (Integro Group enters) and the DEPARTÁMENT company. NEW%26WOW Marketing.
at the beginning of July the Leo Burnett Moscow agency won the tender "McDonald's" to Russian Federation and became leading creative agency of a brand of fast food in the country. In this regard creators of agency submitted new the commercial within a new advertizing campaign "It is time to pass to Churasko! ".
the Retailer JOINT-STOCK COMPANY "GROUP OF COMPANIES "SVYAZNOY" started an advertizing campaign in support of longer operation of the smartphone. In a new advertizing campaign JOINT-STOCK COMPANY "GROUP OF COMPANIES "SVYAZNOY" showed situations from everyday life which each user of the smartphone can face. The discharged accumulator does not allow to make a picture or to answer an important call.
the Tele2 Telecom operator started a new advertizing campaign which opens a subject of growing popularity of the mobile Internet. On a plot one of musicians describes the unusual situations connected with "Internet dependence" of his friends: they not in forces to come off viewing of fashionable series from the screen of the mobile phone, album listening online or communication on social networks. Absorbed by the hobbies, heroes can answer inattentively, be late for flight or distract at own wedding.
of Online store of clothes, footwear and accessories of Lamoda refused the advertizing storytelling format habitual for and presented the dynamic advertizing devoted to the main advantages of the company.
ANYBODYHOME Agency! (communication group MOVIE) presented new work "Lobster" for the all-Russian site "Help Nearby" giving online support of children and teenagers. the Team of agency developed idea, carried out shootings and production the social roller which has reflected one of the most actual and ruthless teenage problems – a cyber a mobbing (persecution on the Internet). At the heart of a plot, an example of how incidentally thrown phrase can injure the child and to become a reason for sneers from contemporaries.
PUBLIC JOINT-STOCK COMPANY "MOSKOVSKY CREDIT BANK" together with advertizing agency 3SBA started the second stage of a large-scale advertizing campaign of the financial organization. The video devoted to a credit product of bank the Creative team Bassfilm presented to p a series of commercials for platform for CarPrice car sale.