To Rostov region sales of natural wines significantly fell in the first half of the year, but demand for wine drinks which cost much cheaper grew.
According to Rostovstat, for the first six months of this year wholesales of wine-making production to Rostov region were significantly reduced. In terms of money they fell to 20,4%, to 962,2 million rubles, and in natural measurement - for 16%, to 516,38 thousand gave. Most of all natural wines suffered - their sale gave for 33,9%, to 205 thousand gave, realization of champagne was reduced by 15,2%, to 70,94 thousand gave.
As a whole on Russian Federation, reports Federal State Statistics Service, production of sparkling wines was reduced by 11,5%.
Natural production does not maintain the competition to the cheap drinks similar on registration to wine and champagne. According to Rostovstat, realization of wine drinks in the first half of the year increased by 18,2% - to 203 thousand gave, i.e. their consumption was practically made even to consumption of natural wines.
According to the expert, buyers first of all are guided by the product price.
- The Don producers of champagne increase outputs of wine drinks which and so was issued much, - Valery Troychuk, the general director of Donvinprom Group told. - At the beginning of the 2000th years production of wine drinks was forbidden, their more than 10 years were not, and now them again resolved. Excises on wine drinks are higher, than on wine. Probably, because of the competition to wine drinks our ruler the house-keeper - a segment started being on sale "Wine quarter" worse. This wine in retail costs 200-220 rubles for a bottle. Wine drinks cheap. And purchasing power because of crisis significantly fell. A few years ago import wines of an ekonomsegment, and also production of other producers buying foreign raw materials competed. Import wine materials now import into the country much less.
As wrote N in last number, LLC "Rostshampankombinat" this year increased sales by 70%. According to the director of the company Raphael Nikolaevich Dokuchaev, they are obliged by success to growing popularity of wine drinks. In particular, the company even sends Rachel drink for export.
However, for business development it is not obligatory for wineries to undertake production of drinks. From this month the legislative amendments facilitating life to wine makers came into force.
N reference. Wine drinks make according to state standard specification 317292012. Wine drink is a product from shares of ethyl alcohol of 1,5-22%, containing not less than 50% of wine materials, with addition of alcohol or without it.