on May 16, 2016 in the Penza regional Chamber of Commerce and Industry meeting of Club of marketing specialists of PTPP took place. Meeting subject: "Advance strategy in Internet space" .
Opened and conducted action – Mikhail Klyuchnikov , the chairman of Club of marketing specialists. At meeting there were clubmen, experts in the field of sales, marketing, advertizing of various Penza companies, many of which enter in members of the Penza regional Chamber of Commerce and Industry: JSC Elektromekhanika, SP of Merchants of S.V., JSC Stankomashstroy, JSC Biosintez, "Avangard Bank, JSC Kuznetsk Plant of Condensers, etc.
Speakers of action – Alexey Yavkin , the businessman, the owner the Appsmaker company from Samara and Natalya Nazemnova , the editor-in-chief of Penzainform News agency.
Alexey Yavkin provided to attention of participants of Club information on positive and negative experience of introduction of IT technologies for work with clients, about that how to win loyalty of the client. Alexey shared personal experience, professional knowledge and practices which work with audience and help to avoid mistakes in practice. In its performance the special attention to such means of marketing and advertizing, as SMS mailing was paid. In his opinion, SMS mailing are an effective remedy for deduction of clients and stimulation of sales, especially if mailings are carried out on the eve of favorable sales, price offers, actions. Besides, he briefly told about introduction of mobile applications for iOS and Android which were today low-demanded among users of the Samara region.
Active part in discussions on this subject took Victor Matasov , the director of JSC AN Atlas and Ekaterina Dyatlova , the director of DPO OTs "Lingva" – they asked additional questions to the speaker, stated the assumptions of further development of this type of advertizing. Participants of meeting expressed also various opinions on alternative types of advertizing impact on consumers of goods and services.
On the second question, the dried agenda, Natalya Nazemnova acted as . It works with in mass media for more than 20 years, today is the editor of printing editions "Komsomolskaya Pravda" in Penza" and Molodoy Leninets newspapers. For the last 4 years works in Internet space.
Natalya told participants of meeting about such concept as "a semantic kernel" for what it is intended and what role plays in work of marketing specialists and experts in the field of advertizing and public relations. It carried out a short master class on writing brendbuka in 20 minutes. Besides, in its performance information on modern instruments of work with target audience on the social networks, new tricks and successful cases on the example of the Dining Room No. 100 project (Astrakhan) was heard. This project was created initially as the usual page in Internet space on one known social network, but gradually thanks to creativity of owners of this institution of public catering this dining room of the popular becomes far outside the Astrakhan region. The Dining Room No. 100 project – a striking example of use of semantics by preparation of new notes and publications in a news line. In completion of the presentation she suggested to discuss one more topical issue concerning professional communications, their planning and application in practice.
This subject caused unknown interest at present, many entered direct dialogue with the speaker – open discussions began. Everyone had opportunity to ask interesting its question and to receive the competent answer from colleagues, to listen to opinions of professionals.
Information advertizing service of the Penza regional Chamber of Commerce and Industry