Moscow. April 25. Logistic.Ru — KAMAZ exceeded the business plan of the first quarter 2016 for 110%, having realized in the Russian market more than 4180 units of cargo automotive equipment against 3700 cars in three months of last year. Thus, growth of sales of KAMAZ trucks in January-March, 2016 made 13%.
according to the director general of KAMAZ Trade finance company Andrey Ignatyev, it was succeeded to move the European competitors and to win 60% of the Russian market thanks to harmonious work of team of sellers during this period. Also the success was promoted by the large bargains concluded at the end of last year with Gazprom, Rosneft, Stroytransgaz. New, modern approaches in policy of sales were thus applied, the system of stimulation of dealers and partner plants was reformed.
according to Andrey Ignatyev, First of all in the market new main tractors, KAMAZ-5490 with a wheel formula 4х2 were demanded. In so-called "an old segment" a leader – KAMAZ-6520, keeps the positions and KAMAZ-65115. These three models make about 65% of the total amount of sales of KAMAZ.
the Business plan of KAMAZ for 2016 provides sale of 32 thousand cars, from them 25 thousand are planned to realize in the Russian market, 7 thousand – in the foreign markets. Let's remind, in 2015 the enterprise reduced sales in Russia by 31% (to 22,6 thousand cars), export deliveries – for 4% (to 5,9 thousand cars).