Art territory: why to business art collaborations

Art always was space for search of new meanings, attempt to look under another aspect at habitual things, and also an accessory sign to "intellectual elite". But it is not all reasons why brands cooperate with artists, designers, musicians and architects. About that, why to business art, on the example of successful projects tells Udalova Iana, the PR consultant and the founder of communication agencies World Bank to Communications. Art allows to work with new ideas Art allows to work with new ideas round which marketing campaigns are based and...