Inflyuensera to Russian Federation began to earn less

The income of inflyuenser from advertizing in our country for the first time started decreasing following the results of a year, according to Perfluence. Falling last year made 5% — to 15 billion rubles. For comparison, in 2021 this indicator increased by 45%. Among the reasons of falling of the income at inflyuenser in 2022 — decrease in activity of advertisers, including western, and also blocking of some platforms in the territory Russian Federation, for example, website "Instagram" (the owner company Meta which is recognized to Russian Federation extremist and is forbidden in the territory of our country), are written by newspaper "Kommersant". The strongest falling of the market, by an assessment...