A break on Cyrillics

Owners of the Russian brands can count on subsidizing by the advertizing state in mass media, first of all on TV. To start companies will receive 500 million rubles. According to the authorities, it will allow to explain to people that many products with foreign namings the actually Russian. Large advertisers and so receive benefit from a stop of placement of foreign brands, experts, but note now a circle of those who is capable to afford advance via TV, will extend. However, they emphasize, real restoration of the advertizing market requires much more cure. Photo: Ivanko Igor...