Supermarket created a brand of forages of Purina Happy

The American Cargill Closed joint stock company — the global expert in cultivation of animals and birds, takes leading positions among producers of forages. The main brand – Purina possessing more than centenary history. Company delivered before agency to Supermarket a task of creation of a new subbrand for a key segment of the market. During the project important conclusions which were cornerstone of positioning and a brand platform were received: growth of interest of the population to ZOZh, software, and also the or farmer products; emergence of new generation of consumers who seek for conscious consumption, in t.ch...