Mail.ru Group became the exclusive partner of X5 in sales targeted video advertizing in the Intersection supermarkets

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Mail.ru Group became the exclusive partner of X5 Retail Group on sales video advertizing with a sound on media screens in the Intersection supermarkets more than in 30 cities Russian Federation. To advertisers the new format of advance – video advertizing on 3,4 thousand media screens in the Intersection supermarkets in Moscow, Saint Petersburg became available, to Samara, Nizhny Novgorod and other cities Russian Federation. Clients will be able to target advertizing thanks to decisions on the basis of Big Data and to analyze results of O2O-campaigns (online-to-offline). The decision allows advertisers to contact to potential buyers in...