BMW and Alibaba Group Holding Ltd agreed together to be engaged in digital transformation businesses

The German car maker of BMW and the Chinese giant Internet trades Alibaba Group Holding Ltd signed the memorandum of understanding concerning strategic partnership in Beijing. As it is told in the press release published on this occasion, adhering to the principle "supplementing advantages and mutually beneficial cooperation", both parties intend to use own resources and "comprehensively to cooperate in the field of branding, marketing, channels, through operations, services, information technologies, etc. " digitalization" all business process of BMW and granting to dealers is called the purpose of cooperation "...