That helped us to be reconstructed quickly on online trade in new conditions

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Hello! My name is Mikhail, I am the deputy director for IT in companies "Sportmaster". I want to share history how we coped with the difficulties which have arisen during a pandemic. In the first days of new realities the habitual format offline - "Sportmaster's" trade stood, and load of our online channel, first of all in part of delivery to the address to the client, increased by 10 times. For some weeks we transformed huge on volume offline - business to online, adapted service under needs of our clients. Generally, that in fact was our minor operation, became the main business. Importance...

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Orlov Sergei
Kolesnikov Sergei
Yeroshkina Helena
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