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Interest to a segment of a cloudy geyming in many respects is defined by the prompt growth of the game industry. For the last five years it to Russian Federation doubled and reached nearly $2 billion. The factor of alternation of generations and features of economic behavior of generation of Z actively consuming podpisochny models and participating in sharing economy is important. In addition, in case of the Russian audience it is impossible to ignore stagnation of the real income of the population that often does purchase game personal computers and consoles inaccessible...