Lamoda started online fitting in Augmented reality

Internet clothing store and the Lamoda footwear in partnership with the Belarusian startup Wannaby started in the appendix for Apple iOS function of fitting of sneakers with help technologies Augmented reality, reports newspaper "Kommersant". Experiments in this sphere already are made by Wildberries and Ozon. New approach is directed on decrease in a share of returns goods which in online trade can exceed 60%, consider participants of the market...