Public joint-stock company "Mobilnyye TeleSistemy" declares big rebranding

The mobile operator of Public joint-stock company "Mobilnyye TeleSistemy" updated brand positioning, a slogan and visual style. Change as company claims, reflects new strategy on transformation and creation of digital products in the new markets. As for visual part. It changed, but is weak. For example, firm egg anywhere did not get to. However it stopped being a white cliche in a red rectangle. Three treasured letters too changed: the font became larger and fatter. At the same time the slogan was updated also. Now it sounds so: "To be better every day"...